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Authors: Sriram, Shruti ; Sarin, Ankur ; Jaiswal, Sumit ;

Reference No: PSG0149 Pages: 19 Published on: 10, June, 2026

Abstract: The case describes the journey of the Buddha Fellowship, a program designed to encourage entrepreneurship in the development. Given that the supporting organisation is rooted in the traditional development (NGO) sector but aims to support and nurture for-profit social enterprises to create large-scale impact, this case enables students to engage ... More

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Authors: Sud, Mukesh; Sharma, Supriya; Mendonca, Valerie;

Reference No: CIIE0009AB Pages: 4 Published on: 6, November, 2017

Abstract: Ujwal Kalra founded Memorable Shaadi in 2014 while awaiting admission to the Indian Institute of Management Ahmedabad. The startup offered services connecting clients and vendors in the Indian wedding industry. The case elaborates Ujwal’s journey as an entrepreneur and the choices he made including hiring a co-founder and working remotely ... More

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Authors: Sud, Mukesh; Sharma, Supriya; Mendonca, Valerie; ;

Reference No: CIIE0009 Pages: 14 Published on: 6, November, 2017

Abstract: Ujwal Kalra founded Memorable Shaadi in 2014 while awaiting admission to the Indian Institute of Management Ahmedabad. The startup offered services connecting clients and vendors in the Indian wedding industry. The case elaborates Ujwal’s journey as an entrepreneur and the choices he made including hiring a co-founder and working remotely ... More

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