Filter By

Currently Shopping by:

  1. Remove This Item Sector: Transportation and Logistics
Discipline
  1. IT and Systems (1)
  2. Marketing (1)
Language
  1. English (1)
Product Type
  1. Case (1)

Search results for 'business analytics case studie'

per page
  1. MakeMyTrip: 2013(A): Problem Definition for Redesigning the Home Page

    Authors: Jain, Abhinandan K;

    Reference No: MAR0493(A) Pages: 14 Published on: 13, October, 2017

    Abstract: Case presents the reflections of Mr Deepak Kumar, Chairman and Managing Director of MakeMyTrip (MMT) about a meeting he had called for assessing the need and defining the problem for re-designing the home page of MMT, a leading on line travel organisation. The responsibilities and views of Heads of Technology, ... More

per page

My Cart

You have no items
in your shopping cart.