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Authors: Rao, Sreenivas S;

Reference No: BP0219 Pages: 38 Published on: 1, January, 1990

Abstract: This is a case in social marketing and consumer marketing of condoms and the business strategies being followed by three condom manufacturers -- London Rubber Company (I), Hindustan Latex Limited, and Lorcom (Protectives) Ltd. These three companies belong to different sectors--private, public, and joint sector. ... More

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