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  1. GEF India Private Limited: January 2011: Defining the Market Research Problem

    Authors: Jain, Abhinandan; Singh, Vivek;

    Reference No: MAR0488 Pages: 15 Published on: 19, January, 2017

    Abstract: In 2011, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand freedom of GEF, a new company in Andhra Pradesh. Specific focus was to assess overall performance, brand strength and TVC. The results would help preparation of ... More

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