Search results for 'Market Research for Economy (A)'

Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

Reference No: MAR0423(A) Pages: 7 Published on: 29, March, 2012

Abstract: The case describes the key issues faced by two entrepreneurs as they plan to launch a new two-wheeler in the market in the beginning of liberalization of Indian economy in 1981.. The case provides information about the two-wheeler industry (scooter, mopeds, and motorcycle) on: (i) sales of each of the brands ... More

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