Reference No: CMHS0017Pages: 7Published on: 1, January, 2003
Abstract: Ahmedabad Municipal Corporation (AMC) administers three large general hospitals namely, VS Hospital, SCL Hospital, and LG Hospital for providing tertiary health care services to its citizens. As teaching hospitals, VS, SCL, and LG Hospitals are bound by the norms laid down by the Medical Council of India (MCI) regarding the ... More
Reference No: PROD0243Pages: 4Published on: 2, September, 1999
Abstract: Body Line Health Care Limited (BLHCL), a pharmaceutical company with a turnover exceeding Rs 300 crores in 1997-98, with a portfolio of nearly 350 formulations, offered through five divisions, was a major player in the therapeutic segment. The marketing effort was carried out through a field force of 1200 medical representatives (MRs). BLHC ... More
Reference No: BP0351Pages: 10Published on: 1, October, 2013
Abstract: This case provides an opportunity to identify and discuss issues in sustenance of an incumbent's strategy in the changing environment. The context is the practice of Nadi Nidan (pulse diagnosis) and treatment of disorders based on this according to Ayurveda, the ancient system of Indian medicine. It describes the functioning ... More
