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  1. Remove This Item Sector: Miscellaneous
  2. Remove This Item State: Karnataka
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  1. Radio Mirchi: Marketing Strategy for the Bangalore Market

    Authors: Jaiswal, Anand Kumar; Palan, Harit;

    Reference No: MAR0415 Pages: 27 Published on: 10, June, 2010

    Abstract: The case describes how Radio Mirchi dealt with competition in the Bangalore FM radio market. Radio Mirchi's market share in Bangalore started declining within a few months of its successful launch, following the entry of new competitors in the market. The case discusses strategies adopted by the company to regain ... More

  2. Jindal Vijayanagar Steel Limited (A): Challenges of Installing Corex I Plant

    Authors: Dutta, Goutam;

    Reference No: QM0279(A) Pages: 18 Published on: 29, March, 2019

    Abstract: Mr. Sajjan Jindal, MD of JVSL (nos JSW) wanted to bring the latest technology of iron making into India. His project went to several cost overrun and time overrun due to several foreseen and unforessen circumstances. This case discusses the issues new technology introduction in iron making area, problem faced ... More

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