Reference No: OB0093TECPages: 3Published on: 1, January, 1979
Abstract: This note suggest why a change agent needs to develope a political model of organizational functioning and how he can go about it. The process of emergence and change in social structures in the organization, interest articulation at individual and group level, decision making to resolve conflicting demands, implementation of ... More
Reference No: P&IR0109TECPages: 11Published on: 1, January, 1977
Abstract: Describes several approaches and techniques of attitude measurement, like direct observation, self report, and attitude scales. The specific attitude scales described in some detail are: Thurstone's scale, Likert's scale, the Scalegram techniques, and the Semantic differential. The strengths and limitations of various attitude measurement techniques have also been examined. Is ... More