Search results for 'and'

Authors: Sahay, Arvind; Tiwari, Tara;

Reference No: MAR0513 Pages: 19 Published on: 19, May, 2020

Abstract: HSBC (The Hong Kong and Shanghai Banking Corporation Limited) Holdings Plc. is a part of various trade finance consortia which aimed to digitise the traditional paper-based trade finance process. It had successfully executed multiple trade finance pilots using a blockchain based platform Voltron and was launching its Contour blockchain trade ... More

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Authors: Ramachandran, K; Priyan, P K;

Reference No: BP0248 Pages: 5 Published on: 4, February, 1998

Abstract: Novelty Bread narrates the success story of a bread manufacturing company belonging to a diversified group of medium sized family business. It can be used to illustrate the role of innovation in various aspects of business. The choice of the product mix itself is innovative. While the market leader, Modern ... More

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Authors: Abhishek; Mukherjee, Saral; Patra, Yogita;

Reference No: MAR0512(A) Pages: 21 Published on: 16, May, 2020

Abstract: UrbanClap was setup in October 2014 to address the opportunity of bringing the workforce from the unorganised sector into the mainstream using the power of technology. It was an on-demand marketplace for services available through a mobile app. In the initial years, UrbanClap, developed as horizontal marketplace, saw intense competition from ... More

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Authors: Mukherjee, Saral; Patra, Yogita; Abhishek;

Reference No: MAR0512(B) Pages: 3 Published on: 16, May, 2020

Abstract: UrbanClap was setup in October 2014 to address the opportunity of bringing the workforce from the unorganised sector into the mainstream using the power of technology. It was an on-demand marketplace for services available through a mobile app. In the initial years, UrbanClap, developed as horizontal marketplace, saw intense competition from ... More

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Authors: Ramachandran, K;

Reference No: BP0232 Pages: 10 Published on: 6, July, 1994

Abstract: The case discusses the humble beginnings of Transelektra Domestic Products Limited which has introduced brand names such as Goodknight Mosquito Repellers, Snaggy Diapers, and Hit Aerosol Insecticides. The case narrates the painful experience of its promoter in setting up the company and the subsequent innovative strategies followed in developing the ... More

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Authors: Ramanathan, K V;

Reference No: F&A0073 Pages: 4 Published on: 1, January, 1964

Abstract: The case discusses the policy with regard to amortisation of goodwill paid on acquisition. ... More

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Authors: Jain, Abhinandan K; Raghuram, G; Vyas, Preeta H;

Reference No: MAR0359(E) Pages: 12 Published on: 21, December, 2004

Abstract: In late 1993, the General Manager, Marketing of Lotus Thread Company Limited (LTCL) was reviewing the annual marketing planning process at LTCL. Several factors had emerged recently to emphasize the importance of better planning. Firstly, the company was planning to increase its production capacity. Second, the industry leader, holding a dominant ... More

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Authors: Nathan, S V; Bhandari, Labdhi R;

Reference No: MAR0291 Pages: 32 Published on: 1, January, 1986

Abstract: Expert Advertising Agency was a mediumsized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More

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Authors: Premchander; Agarwalla, Sobhesh Kumar;

Reference No: F&A0487 Pages: 17 Published on: 21, September, 2010

Abstract: National Mineral Development Corporation (NMDC), a company owned predominantly by the Government of India, undertakes a further public offering (FPO). The key issue in the FPO is the pricing of a share which is infrequently traded. As compared to earlier issues in the recent past, the conflict between the Government's ... More

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Authors: George, P S;

Reference No: CMA0362 Pages: 12 Published on: 4, October, 1975

Abstract: Describes the findings of an evaluation study of the poultry duck farms in Assam. The case can be used to illustrate the yardsticks for evaluating the performance of a programme. ... More

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Authors: Sharan, Girja; Mathur, D P;

Reference No: CMA0228 Pages: 7 Published on: 14, August, 1972

Abstract: The case deals with the cost structure of Modern Rice Mill Plant. ... More

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Authors: Barua, Samir K;

Reference No: QM0174TEC Pages: 5 Published on: 1, January, 1982

Abstract: Explains the procedure for locating the points at which a function reaches its extreme values. ... More

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