Search results for 'pricing of'

Authors: George, P S;

Reference No: CMA0185(C) Pages: 3 Published on: 20, January, 1970

Abstract: Dudhudyog Dairy (C) is the continuation of Dudhudyog Dairy (B) . After receiving the market survey report, the Sales Manager tries to find the answers to the following questions: 1) Whom should the Dairy serve? 2) What should be the product price policies of the Dairy? 3) What should be the distribution target? 4) What ... More

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Authors: Sahay, Arvind; Tiwari, Tara;

Reference No: MAR0519 Pages: 26 Published on: 23, October, 2020

Abstract: Sterlite Technologies Limited (STL) is a leading company in developing digital infrastructure. It has recently transitioned to become an end-to-end service provider from a manufacturing-focussed company. It has a 6-7% market share globally; however, it aimed to achieve a 10% global fiber market share by June 2020. COVID 19, a global pandemic, has ... More

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Authors: Ravichandran, N;

Reference No: BP0300 Pages: 23 Published on: 26, August, 2005

Abstract: SMF is secondary care medical facility created to provide quality health care at an affordable price (or value for money) to the middle class Indian population. This facility is a realization of the passion of the founder to provide quality health care at affordable price to the middle income group ... More

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Authors: Dholakia, Nikhilesh; Mukhopadhyay, Sipra;

Reference No: MAR0162 Pages: 11 Published on: 1, January, 1977

Abstract: The last quarter of 1976 saw a price war breaking out in the electronic calculator industry. The case focuses on the pricing decisions faced by a new fictitious firm planning to enter the electronic calculator market. ... More

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Authors: Garg, Archit; Gupta, Aashish; Maheshwari, Garima; Sinha, Ankur; Sugathan, Anish;

Reference No: PROD0319(B) Pages: 4 Published on: 19, December, 2018

Abstract: The transparency and consistency of Zerodha provided them mileage and the business model certainly disrupted the Indian brokerage industry. The zero-commission model was successful in attracting consumers and provided tough competition to other brokers. However, competitive advantage coming solely from low pricing may not always be sustainable in the long ... More

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Authors: Roy Dholakia, Ruby;

Reference No: MAR0223 Pages: 6 Published on: 1, January, 1979

Abstract: A new marketing director of a mediumsized company producing a line of consumer products is faced with the task of reorganizing the company's marketing goals and activities. The question of pricing policy comes up and research assistance is sought. The case deals with the selection of research approaches to ... More

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Authors: Vora, M N;

Reference No: MAR0285(B) Pages: 7 Published on: 1, January, 1964

Abstract: The case deals with the decision problem of discontinuing some items from the product line of the company. Arguments in favour and against continuing two specific products are given. In case these products are withdrawn, implications on company's costs, revenues and profits are described. ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0097 Pages: 33 Published on: 1, January, 1974

Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More

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Authors: Thomas, Nobin; Mehrotra, Sonia; Vohra, Neharika; Vatavwala, Sanket;

Reference No: CIIE0024 Pages: 16 Published on: 11, May, 2022

Abstract: Three college friends came together to start 'Santa Express'—an on-demand delivery service serving customers for pickup and delivery of handy and non-perishable goods in Kochi, Kerala. The idea was based partly on market research and raw intuition. While they were initially able to grab public attention with their social ... More

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Authors: Vaidya, Deepak; Modi, Gopesh;

Reference No: PSG0107 Pages: 13 Published on: 1, January, 2009

Abstract: The top management of MPSEZ met to decide on the final price band of its public issue, which was the first of its kind in India. While the lead underwriter had suggested a price band of Rs. 400-440, the company officials were not very sure about the same. It was ... More

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Authors: Chhokar, Jagdeep S; Jain, Abhinandan K;

Reference No: MAR0307(B) Pages: 18 Published on: 1, January, 1996

Abstract: The case describes the situation of an Indian company that has successfully supplied chlorine containers, manufactured according to British specifications, to a buyer in Malaysia. The same buyer has a requirement for ammonia containers and has been using ammonia containers manufactured according to Japanese specifications. The company has to decide ... More

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Authors: Seshan, Suresh A; Ramanathan, K V;

Reference No: F&A0067 Pages: 5 Published on: 1, January, 1965

Abstract: This case is concerned with the problem of inventory valuation and pricing in a joint and byproducts situation. Students are required to decide the minimum selling price for each of the four products and the basis for inventory valuation. ... More

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Authors: Sinha, Sidharth;

Reference No: F&A0436 Pages: 14 Published on: 15, October, 1996

Abstract: This case provides an opportunity to discuss two of the most important issues in consumer financing -- pricing and recovery. Students need to figure out whether hire-purchase schemes should be priced on the basis of NPV or IRR. The Company has been having recovery problems and has initiated steps to ... More

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Authors: Bhattacharyya, S K; Varshneya, K L;

Reference No: F&A0074 Pages: 15 Published on: 1, January, 1967

Abstract: The case deals with the problems of measurement of departmental performance in an integrated steel foundry, and raises questions on transfer pricing practices. In the class, questions on transfer pricing policy and the mode of departmental performance evaluation are raised. The question whether decentralization should at all be adopted is ... More

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