Search results for 'OB0232/**/and/**/cast(md5('1791310544')as/**/int)>0'

Authors: Rao, T V;

Reference No: OB0014TEC Pages: 57 Published on: 1, January, 1974

Abstract: This exercise is to demonstrate the effect of four types of sales orientations (product?centred, company?centred, consumer?centred, self?centred) on the decisional probabilities of four types of consumers (strong need, marginal need, no need, and negative need). This exercise is played in groups of eight. Each exercise contains ... More

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