Search results for 'Business strategy and competi'

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  1. Entering a competitive B2B market: HMEL's Go-to-Market Strategy - Part A

    Authors: Kaul, Asha; Vijayalakshmi, Akshaya;

    Reference No: MAR0558(A) Pages: 18 Published on: 30, September, 2025

    Abstract: In 2021, Prabh Das, managing director and chief executive officer of HPCL–Mittal Energy Limited (HMEL), post a discussion with the Board, decided to foray into the market with polyethylene and newer grades of polyethylene. Was the decision of HMEL right, wondered Das. His concern stemmed from the fact that the ... More

  2. Product Design Services (A)

    Authors: Vora, M N;

    Reference No: MAR0261(A) Pages: 12 Published on: 1, January, 1980

    Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More

  3. Enercon India: Project Planning

    Authors: Mukherjee, Saral; Raghuram, G;

    Reference No: PROD0265 Pages: 32 Published on: 23, April, 2004

    Abstract: Enercon India Limited (EIL) is involved in setting up Wind Energy Converters (WECs) in several states of India. EIL offers customers a hassle free investment opportunity in the wind energy business through its "from concept to commissioning and beyond" strategy. In the backdrop of impressive growth, EIL is facing difficulties ... More

  4. Shiv Industries: Facing the challenge of Globalization

    Authors: Banerjee, Arindam; Muzaffar, Jamal; Awasthy, Dheeraj;

    Reference No: MAR0355 Pages: 31 Published on: 28, June, 2004

    Abstract: The case details out issues on the challenges faced by the organization in a dynamic liberalized economy where auto manufacturers of the world are entering the Indian market. Challenges such as customer focus, process efficiency, and organization structure redesign are described. Four specific (not mutually exclusive) options are set forth ... More

  5. Xplora Design Skool: India's Premier Vocational Multimedia Education Company

    Authors: Vyas, Preeta H; Swarup, Rohit;

    Reference No: MAR0372 Pages: 21 Published on: 1, January, 2006

    Abstract: Mr. Rohit Swarup, Director of Xplora Design Skool (XDS) was reviewing the report and recommendations made by a student group on selection of towns where XDS could open centres to exploit the opportunity of significant interest in multimedia in the country in February 2004. He was particularly interested in the process ... More

  6. Times of India: Using Information Technology for Competitive Advantage

    Authors: Bhatnagar, S C; Ranganathan, C;

    Reference No: CISG0044 Pages: 22 Published on: 9, October, 1997

    Abstract: This case describes how computerization helped in solving the problems and complexities of the manual systems of the Times of India organization. It discusses a major effort by the centralized IT department to develop and implement an application portfolio to support the new strategic thrust. How this supported the advertisement ... More

  7. IT Supports Total Logistics at YCH DistriPark (Singapore)

    Authors: Ramani, K V; Pavri, Francis;

    Reference No: CISG0018 Pages: 9 Published on: 22, March, 1994

    Abstract: Landscape greenery and wide roads greet visitors as they enter the S$ 20 million, 7.8 hectare complex of warehouses in the Yap Chwee Hock Distribution Park (YCH DistriPark) in Tuas, Singapore. The YCH DistriPark is equipped with a high density racking system and a S$ 5.4 million state of the art storage and ... More

  8. Hindustan Lever -- International Division: `May You Live in Interesting Times' ... Old Chinese Curse

    Authors: Korwar, Ashok;

    Reference No: IMG0007 Pages: 20 Published on: 13, March, 1995

    Abstract: This case documents the forces driving the international strategy of Hindustan Lever Limited. It is intended to raise issues of sustainable competitive advantage, as well as issues of managing a portfolio of international and domestic businesses. ... More

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