Reference No: MAR0091(B)Pages: 15Published on: 1, January, 1976
Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More
Reference No: IS0143Pages: 6Published on: 14, December, 2023
Abstract: The case delineates a scenario in which the chief information officer (CIO) of a manufacturing company must prioritise IT applications. There are a total of 15 applications, each with associated costs, durations and risk profiles. These applications are intended to support various functions and processes within the organisation. However, their selection ... More
