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  1. Swachh Bharat Mission or the Mission to Make India Clean: Addressing Open Defecation at Massive Scale (A)

    Authors: Iyer, Parameswaran; Pandey, Ajay; Vashisht, Mahima; Smith Daniel W;

    Reference No: JSW0001(A) Pages: 10 Published on: 27, April, 2022

    Abstract: This case is the first of a three-part series that follows the managerial, strategic, and communications decisions of the Swachh Bharat Mission (SBM) or Clean India Mission, the flagship programme of the Government of India to eliminate the practice of open defecation (i.e., not using a toilet) from 2014 to 2019. ... More

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  2. Swachh Bharat Mission: Addressing Open Defecation at Massive Scale in Rural India (B)

    Authors: Iyer, Parameswaran; Pandey, Ajay; Vashisht, Mahima; Smith Daniel W;

    Reference No: JSW0001(B) Pages: 16 Published on: 27, April, 2022

    Abstract: This case is the second of a three-part series that follows the managerial, strategic, and communications decisions of the Swachh Bharat Mission (SBM) or Clean India Mission, the flagship programme of the Government of India to eliminate the practice of open defecation (i.e., not using a toilet) from 2014 to 2019. ... More

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  3. Swachh Bharat Mission: Scaling up the Mission to Make Rural India Open Defecation Free (C)

    Authors: Iyer, Parameswaran; Pandey, Ajay; Vashisht, Mahima; Smith Daniel W;

    Reference No: JSW0001(C) Pages: 15 Published on: 27, April, 2022

    Abstract: This case is the third of a three-part series that follows the managerial, strategic, and communications decisions of the Swachh Bharat Mission (SBM) or Clean India Mission, the flagship programme of the Government of India to eliminate the practice of open defecation (i.e., not using a toilet) from 2014 to 2019. ... More

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