Reference No: IITCOE0004Pages: 18Published on: 13, April, 2011
Abstract: The case describes the remarkable work done in the state of Karnataka, by a hospital in Bangalore, in identifying retinal damages in the incipient stage in premature babies a condition called Retinopathy on Prematurity (ROP). The work is in the pilot stage, covering only Bangalore and three districts around it, ... More
Reference No: IITCOE0001Pages: 33Published on: 23, December, 2008
Abstract: The case discusses Vodafone's acquisition of Hutch Essar Ltd (a mobile company operating in India). The situation unfolds in 2006-07. The Indian telecom market, especially the mobile segment, had been booming and valuation of Indian companies was very high. Foreign companies operating in stagnant developed markets saw Indian markets as ... More
Reference No: CIIE0015Pages: 22Published on: 13, August, 2019
Abstract: In 2006, four successful entrepreneurs decided to establish a world-class mega university. Initially, the project progressed slowly until Vineet Gupta was able to locate a small plot of land in Sonipat, Haryana. Forty-eight hours before the payment deadline, Ashish Dhawan and Sanjeev Bikchandani agreed to invest in their personal capital to ... More
Reference No: IMG0011Pages: 15 Published on: 27, October, 1995
Abstract: This case is designed to illustrate two issues: strategic alliances, and organizing for global business. It describes the experiences of an executive changed with leading a large US company into India. The focus is on the process of searching for a partners, developing strategic plan and finally, the intend ?sale' ... More
Reference No: MAR0271TECPages: 17Published on: 1, January, 1982
Abstract: The note describes a classification scheme of marketing information for scale construction. For single item measurement, ordinal, interval and ratio scale methods are described. Multi-item scales like semantic differential, Thurstone's equal appearing interval, and Likert's summated rating scales are described. A broad idea about multidimensional scaling is also provided. Guidelines ... More