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  1. Product Design Services (A)

    Authors: Vora, M N;

    Reference No: MAR0261(A) Pages: 12 Published on: 1, January, 1980

    Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More

  2. HONEYVEDA: Scaling Startup Presence Across the Honey Value Chain

    Authors: Dani, Reeva; Mendonca, Valerie; Singh, Sukhpal;

    Reference No: CIIE0038 Pages: 23 Published on: 11, March, 2026

    Abstract: HoneyVeda was founded in 2019 by Hardik Joshi, a business-analyst-turned-apiarist, to promote ethical beekeeping practices and produce and sell high-quality honey. To realise this vision, the startup partnered with farmers, farmer producer organisations (FPOs) and government agencies to supply beekeeping equipment, deliver training to novice beekeepers and produce honey from bee ... More

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