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Search results for 'marketing strategy'

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  1. Bharat Parekh: Growth Aspirations of a Life Insurance Agent

    Authors: Saigal, Swati; Mukherjee, Saral; Sharma, Sunil ;

    Reference No: STR0480 Pages: 28 Published on: 8, July, 2024

    Abstract: Bharat Parekh, a highly accomplished life insurance agent, had an aspiration to become an industrialist. This case study allows participants to scrutinise the essence of success for a salesperson and a professional. It delves into the intricate dynamics of insurance sales, revealing the considerable challenges and describes how Parekh achieved ... More

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