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Authors: Seetharaman, S P; Mohanan, N;

Reference No: CMA0537TEC Pages: 19 Published on: 1, January, 1980

Abstract: Incoserve, an apex organization of eleven cooperative processing units, decide to start marketing of packeted tea. For this purpose, it approached three consultants for deciding an appropriate logo and marketing strategy. The case presents the three consultant's report. Each consultant has come up with a unique suggestion for marketing, and ... More

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