Reference No: MAR0547Pages: 15Published on: 8, January, 2025
Abstract: This case is about Moonshine Meadery, a honey-based alcoholic beverage brand in India. Nitin and Rohan, the co-founders, started this venture as a fun experiment that gradually grew into a full-fledged business, and they decided to explore expanding production for future growth. Honey was the main ingredient used to make ... More
Reference No: PROD0292Pages: 16Published on: 16, June, 2008
Abstract: Novire Technologies, an IT based logistics solutions provider, had introduced a new system called Automatic Vehicle Location (AVL) which uses Global Positioning System to track vehicles. ABC Private Ltd (ABC), a cement manufacturing company, decided to try this system and went for a pilot study on five of its trucks. ... More
Reference No: COMM0018Pages: 6Published on: 21, August, 2017
Abstract: The case deals with the situation faced by Anuj Pathak who has returned to his home country after many years overseas. He is trying to settle into his new workplace and is keen to show results by getting his team to deliver. Knowing that he has a strong team of ... More
Reference No: COMM0028Pages: 18Published on: 28, December, 2021
Abstract: Nadia Chauhan, Chief Marketing Officer at Parle Agro set her vision in 2017 to become the dominant player in the beverages segment and to double the turnover to INR 10,000 Cr. by 2022. She had been prompted by the success of the company over the last five years when Parle Agro had doubled ... More
