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  1. ShareChat and Moj: Building India's Social Media Company

    Authors: Majumdar, Adrija; Chowdhry, Aryan; Jain, Ishaan;

    Reference No: IS0152 Pages: 17 Published on: 18, December, 2025

    Abstract: Founded in 2015, ShareChat scaled by tapping into India’s overlooked regional-language internet users, building a vernacular-first platform designed around content consumption behaviours rather than social connections. Its rapid launch of Moj, within hours of TikTok’s ban, helped the company expand into short-form video. Challenged by deep-pocketed global players such ... More

  2. Airtel: Pricing in an Era of Cannibalization and Transition to Data

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0496 Pages: 21 Published on: 5, October, 2018

    Abstract: Bharti Airtel, the Indian global Telecommunications Company, witnessed one of its most challenging phases ever. Being the market leader, Airtel experienced a shift from voice to data with its data revenue proliferating. But the new entrant Jio changed the landscape of the Indian Telecom Industry by offering free services and ... More

  3. Chara Technologies Pvt Ltd: Seed Funding Challenges Before the Investment Committee

    Authors: Jacob, Joshy; Varma, Jayanth R; Mendonca, Valerie;

    Reference No: F&A0575 Pages: 23 Published on: 23, February, 2024

    Abstract: In October 2020, Chara Technologies Pvt Ltd approached IIMA Ventures, a leading start-up incubator in India, for seed funding of INR 50–60 million. Bhaktha Keshavachar and Ravi Prasad had founded Chara Technologies with the aim of producing a new electric motor that would be free of permanent magnets and would be built ... More

  4. Reliance Communications: On the Brink of Bankruptcy

    Authors: Varma, Jayanth R; Virmani, Vineet;

    Reference No: F&A0560 Pages: 18 Published on: 13, July, 2021

    Abstract: The case describes the change in fortune of Reliance Communications (RCom) from being a pioneer in offering low-cost mobile telephony to the brink of bankruptcy. After giving a brief background on the family history of Reliance Industries, its break-up and the launch of RCom, it describes the changing dynamics of ... More

  5. Bharti Cellular Limited (A)

    Authors: Jain, Rekha; Raghuram, G;

    Reference No: PSG0092(A) Pages: 32 Published on: 31, March, 2004

    Abstract: The case focuses on the bidding decision faced by Bharti Cellular Limited in the context of the fourth cellular licensing for cellular services in India. The Department of Telecommunications (DOT) announced the guidelines for the fourth cellular operator's license using the GSM standard in the 1800 MHz range, on January 5, 2001. There ... More

  6. Zoom's Lightning Bolt Is Made of Clouds (B)

    Authors: Ranganathan, Kavitha; Pandey, Shreya; Kumar, Amit;

    Reference No: IS0141(B) Pages: 7 Published on: 31, March, 2021

    Abstract: This case documents the rise of Zoom as the virtual conferencing platform of choice for millions of people worldwide during the Covid-19 crisis. The case deals with Zoom’s meteoric ascent and the challenges (both technical and market related) the young company encountered on the way. The company had to ... More

  7. Zoom's Lightning Bolt Is Made of Clouds (A)

    Authors: Ranganathan, Kavitha; Pandey, Shreya; Kumar, Amit;

    Reference No: IS0141(A) Pages: 17 Published on: 31, March, 2021

    Abstract: This case documents the rise of Zoom as the virtual conferencing platform of choice for millions of people worldwide during the Covid-19 crisis. The case deals with Zoom’s meteoric ascent and the challenges (both technical and market related) the young company encountered on the way. The company had to ... More

  8. SoftBank and its ARM in 2022

    Authors: Agarwalla, Sobhesh Kumar; Varma, Jayanth R.; Virmani, Vineet;

    Reference No: F&A0579 Pages: 17 Published on: 31, July, 2025

    Abstract: In mid-July 2022, Masayoshi Son, the Chief Executive Officer of SoftBank had to decide upon the best way to monetize its ownership of ARM after a proposed merger with Nvidia failed in February 2022 due to regulatory challenges. The plans for an IPO in London had to be shelved after the collapse ... More

  9. Architecture of Some Recent CPU Chips

    Authors: Jain, Rekha;

    Reference No: QM0218TEC Pages: 11 Published on: 1, January, 1989

    Abstract: This note examines the architecture of some 32-bit chips namely Intel's 80386, Motorola's 68020 and Zilog's Z 80000. The architecture is evaluated along various dimensions, viz. number, size, and type of registers; data types and types of instructions; facilities for address translation; support for system software; support for user programs; and ability to ... More

  10. Infosys Limited: Profile of a Software Company

    Authors: Bhatnagar, S C;

    Reference No: CISG0015 Pages: 21 Published on: 1, January, 1993

    Abstract: The case traces the growth from inception of a software company over a period of one decade. It outlines the company's strategy in developing an export market and provides some insight into the types of software development projects undertaken by the company. Some of the current management practices of the ... More

  11. Vodafone: Heads I Win, Tails You Lose

    Authors: Agarwal, Anurag K;

    Reference No: BP0346 Pages: 11 Published on: 6, August, 2012

    Abstract: The case relates to Vodafone entering the Indian telecom business. The tax department demanded a heavy sum to be paid. Vodafone denied the liability. The dispute was finally decided by the Supreme Court of India in Vodafone's favour. The government of India did not concede defeat and amended the taxation ... More

  12. Introducing a New Postal Registration Service**

    Authors: Mehta, S C; Kulkarni, A R;

    Reference No: MAR0189 Pages: 15 Published on: 1, January, 1978

    Abstract: The case deals with the experiences of the Post and Telegraph Department in introducing a registration service on an experimental basis in the General Post Office, Ahmedabad. Students are expected to evaluate the introduction strategy of this new service. Issues relating to product concept, benefit, segmentation and product positioning of ... More

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