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Search results for 'Public Management or'

Related Searches: Public Management or 207 or 207, Public Management or 207, Public Management or 216, Public Management or 211, Public Management or 219

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  1. Edelweiss (A): Building and Managing Corporate Reputation

    Authors: Sahay, Arvind; Sharma, Nivedita;

    Reference No: MAR0416(A) Pages: 28 Published on: 21, September, 2010

    Abstract: The case tries to capture the dynamics of growth of a diversifying financial services company in the Indian context through the years 1996 to2009. The company moved through four phases expanding its products and services., It studies and evaluates how the firm used various forms of communication and internal procedures; and ... More

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  2. Bank of Baroda's Branding Exercise (A)

    Authors: Sharma, Meenakshi;

    Reference No: COMM0006(A) Pages: 7 Published on: 26, February, 2010

    Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More

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  3. Grindlays Bank Strike

    Authors: Verma, Pramod;

    Reference No: P&IR0148 Pages: 16 Published on: 1, January, 1981

    Abstract: Grindlays Bank has a strike for nearly ninety days. Several issues arise as a result of the bank bringing out advertisements favouring its position. Newspaper reports and critical comments are also included in the case. The case can be used as a basis for discussing the role of management, union ... More

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