Reference No: IITCOE0002Pages: 36Published on: 8, November, 2010
Abstract: Idea Cellular Limited (ICL), a part of the Aditya Birla conglomerate, faced transitional challenges in 2008 as it evolved into a pan Indian player using both inorganic and organic growth paths within the extremely competitive mobile market in India. The areas of concern were in the growth of rural business, management ... More
Reference No: MAR0275(A)Pages: 7 Published on: 1, January, 1982
Abstract: The marketing situation of the company is described; relevant details of the business and economic environment are also given in order to focus on the major business problems of the company. A review is made of the possible marketing strategy in order to assess the potential contribution of various marketing ... More
Reference No: CMA0687TECPages: 18Published on: 1, January, 1989
Abstract: The note presents some facts and observations pertaining to
natural, synthetic, and reclaimed rubber production, marketing,
and processing. Issues on demand-supply management, pricing
policy, marketing organizations, etc. have been raised. ... More