Reference No: MAR0448Pages: 33Published on: 5, June, 2014
Abstract: In 2010, Hero Honda (HH), the largest global two-wheeler manufacturing company (based on unit sales), terminated its 26 year old JV with Honda, effective 2014. In August 2011, HH, rebranded itself as “Hero”, with a nationwide campaign across media; over three months, the campaign was rolled out on 30 TV channels, leading websites, 200 radio stations, ... More
Reference No: F&A0551Pages: 5Published on: 22, May, 2020
Abstract: The Institute of Skill Development and Training (ISDT) was established in 2009 by a Nashik based entrepreneur, Yogesh Kothari. ISDT started as a two-person operation in 2009, and has now grown into a 32-employee operation with presence in 18 states in India. ISDT provides training to opticians to improve their eye testing services. ... More
Reference No: MAR0265(C)TECPages: 5Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
Reference No: PSG0146(A)Pages: 17Published on: 13, June, 2023
Abstract: In 2008, amidst widespread farmers’ agitation over land acquisition issues, Ratan Tata, despite investing ₹300 crores, was compelled to abandon the Tata Nano project in Singur. Using Kingdon’s multiple agenda setting model, this case examines why despite the huge victory of West Bengal’s Left Front government in 2006 on the motto ... More
Reference No: PSG0146(B)Pages: 4Published on: 13, June, 2023
Abstract: In 2008, amidst widespread farmers’ agitation over land acquisition issues, Ratan Tata, despite investing ₹300 crores, was compelled to abandon the Tata Nano project in Singur. Using Kingdon’s multiple agenda setting model, this case examines why despite the huge victory of West Bengal’s Left Front government in 2006 on the motto ... More
Reference No: MAR0496Pages: 21Published on: 5, October, 2018
Abstract: Bharti Airtel, the Indian global Telecommunications Company, witnessed one of its most challenging phases ever. Being the market leader, Airtel experienced a shift from voice to data with its data revenue proliferating. But the new entrant Jio changed the landscape of the Indian Telecom Industry by offering free services and ... More
Reference No: CISG0096TECPages: 26Published on: 9, October, 2007
Abstract: The note attempts to provide an indrstanding of issues in the design of Object Oriented Systems (OOS). It initially illustrates the design of an information processing application through conventional structured methodology. Subsequently, it illustrates the design of the same application as an object oriented system, using the Unified Modeling Language ( ... More
Reference No: PSG0114(B)Pages: 21Published on: 27, March, 2014
Abstract: Adani Power Limited (B) is the second case in a series of cases on the attempts by the firm to wriggle out of the negative consequences of the long-term fixed price power purchase agreements it had entered into. Changes in Indonesian regulations for coal exported from Indonesia created serious financial ... More
Reference No: STR0458(A)Pages: 7Published on: 16, March, 2021
Abstract: The three cases provide a longitudinal account of the transformation of the Human Resource (HR) division of Mahindra’s Automotive and Farm Equipment Sector (AFS). An aspirational nudge from the Managing Director about the need for a more strategic HR role triggered the transformation exercise. The follow-up diagnostic study revealed ... More
Reference No: BP0319(B)Pages: 23Published on: 14, February, 2007
Abstract: This case is a sequel to Thermax (A). It describes strategy formulation and implementation associated with decisions over investment and internationalization after the firm raised capital through an Initial Public Offering (IPO). While resolving top management succession issues, the firm finds itself in a business downturn that sharply erodes its ... More
