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  1. Delhi Metro Rail Corporation's Communication with the Media

    Authors: Sharma, Meenakshi;

    Reference No: COMM0009 Pages: 31 Published on: 27, August, 2012

    Abstract: As a new corporation, the Delhi Metro (DMRC) began its relationship with the media, with a clean slate, and its care with the public relations function made for the establishment of a very cordial relationship with the print media and led to positive image building in the public eye. However, ... More

  2. NIIT

    Authors: Bhatnagar, Deepti; Dixit, M R;

    Reference No: BP0301 Pages: 15 Published on: 22, September, 2002

    Abstract: This case describes the management practices, with special focus on Human Resource Management and organizational culture building, of NIIT. From a fledging organization 1981, NIIT has grown to become the third largest software company in India. It has a base of 1000 clients and operation in 30 countries. The case provides an opportunity ... More

  3. The Piano Man

    Authors: Karna, Amit; Jain, Anchal; Narayanan, Anaka; Haldipur, Amrita ;

    Reference No: CIIE0029 Pages: 17 Published on: 5, December, 2024

    Abstract: This case describes the journey of Arjun Sagar Gupta, a restaurateur and music lover who brought the worlds of jazz music and dining together. In 2015, Gupta started The Piano Man, Delhi’s first dedicated jazz club. Delhi was already home to a variety of bars and restaurants, but options for ... More

  4. Eye-Q: Navigating Scalability Dilemmas

    Authors: Goel, Soumya; Singla, Chitra;

    Reference No: CIIE0037 Pages: 28 Published on: 23, September, 2025

    Abstract: Rajat Goel and Dr Ajay Sharma had set up the Eye-Q chain of eye care hospitals in the year 2007. Despite best efforts, their initial assumptions about scaling a healthcare business proved overly optimistic. The reality of high establishment costs, resistance from doctors and low patient trust in smaller cities forced ... More

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