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  1. From Hero Honda to Hero V/s Honda in the Indian Market: Creating New Consumer Memories and Perception

    Authors: Sahay, Arvind; Mathen, Nidhi;

    Reference No: MAR0448 Pages: 33 Published on: 5, June, 2014

    Abstract: In 2010, Hero Honda (HH), the largest global two-wheeler manufacturing company (based on unit sales), terminated its 26 year old JV with Honda, effective 2014. In August 2011, HH, rebranded itself as “Hero”, with a nationwide campaign across media; over three months, the campaign was rolled out on 30 TV channels, leading websites, 200 radio stations, ... More

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  2. Rajashree Cement: Engine on Load

    Authors: Raghuram, G; Jain, R; Kumar, D; Prasad, R N;

    Reference No: PROD0264 Pages: 33 Published on: 18, October, 2004

    Abstract: The market share for cement transportation by rail had declined from 56% to 43% over the past decade. In an attempt to arrest the sliding market share, the Indian Railway (IR) wished to focus more on customer service by expanding the scope of its offer to a third party logistics service provider. ... More

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  3. Institute of Skill Development and Training - An "Eye" on Strategic Cost Efficiency

    Authors: Desai, Naman;

    Reference No: F&A0551 Pages: 5 Published on: 22, May, 2020

    Abstract: The Institute of Skill Development and Training (ISDT) was established in 2009 by a Nashik based entrepreneur, Yogesh Kothari. ISDT started as a two-person operation in 2009, and has now grown into a 32-employee operation with presence in 18 states in India. ISDT provides training to opticians to improve their eye testing services. ... More

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  4. Sandwichworkz - The Fusion Street Café

    Authors: Roy, Debjit; Raut, Mukund; Agrawal, Sanchit; Agrawal, Shubham;

    Reference No: PROD0316 Pages: 10 Published on: 8, January, 2018

    Abstract: Takshshila, the owner of Sandwichworkz, a trendy restaurant in Ahmedabad, India, is worried about the diminishing profitability of her restaurant. Recent promotional offers have increased the footfall, but not profitability. To address this issue, she knew she had to optimize and redesign their menu. She also realizes that to properly ... More

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  5. Management of Personal Selling Effort (C): A Note- Brief Illustrations on Sales Effort Planning: Target/Quota Setting, Call Norms, etc.

    Authors: Vora, M N;

    Reference No: MAR0265(C)TEC Pages: 5 Published on: 1, January, 1981

    Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More

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  6. Tata Nano in Singur: An (In)Fertile Landscape for Industrialization? (A)

    Authors: Rai, Rajnish;

    Reference No: PSG0146(A) Pages: 17 Published on: 13, June, 2023

    Abstract: In 2008, amidst widespread farmers’ agitation over land acquisition issues, Ratan Tata, despite investing ₹300 crores, was compelled to abandon the Tata Nano project in Singur. Using Kingdon’s multiple agenda setting model, this case examines why despite the huge victory of West Bengal’s Left Front government in 2006 on the motto ... More

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  7. Tata Nano in Singur: An (In)Fertile Landscape for Industrialization? (B)

    Authors: Rai, Rajnish;

    Reference No: PSG0146(B) Pages: 4 Published on: 13, June, 2023

    Abstract: In 2008, amidst widespread farmers’ agitation over land acquisition issues, Ratan Tata, despite investing ₹300 crores, was compelled to abandon the Tata Nano project in Singur. Using Kingdon’s multiple agenda setting model, this case examines why despite the huge victory of West Bengal’s Left Front government in 2006 on the motto ... More

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  8. Airtel: Pricing in an Era of Cannibalization and Transition to Data

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0496 Pages: 21 Published on: 5, October, 2018

    Abstract: Bharti Airtel, the Indian global Telecommunications Company, witnessed one of its most challenging phases ever. Being the market leader, Airtel experienced a shift from voice to data with its data revenue proliferating. But the new entrant Jio changed the landscape of the Indian Telecom Industry by offering free services and ... More

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  9. Some Aspects of Power and Leadership

    Authors: Gupta, Ranjit;

    Reference No: CMA0663TEC Pages: 8 Published on: 1, January, 1988

    Abstract: The note elaborates concepts of power and leadership. Power is the person's (a) ability to influence another person, (b) because A possess certain qualities which are his source of power and B values A's power resources. These provide motive bases of power. There are two components of the sources of ... More

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  10. Designing Object Oriented Systems

    Authors: Rama Rao, T P;

    Reference No: CISG0096TEC Pages: 26 Published on: 9, October, 2007

    Abstract: The note attempts to provide an indrstanding of issues in the design of Object Oriented Systems (OOS). It initially illustrates the design of an information processing application through conventional structured methodology. Subsequently, it illustrates the design of the same application as an object oriented system, using the Unified Modeling Language ( ... More

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  11. Adani Power Limited (B): Renegotiationg Long-Term Electricity Contracts

    Authors: Pandey, Ajay;

    Reference No: PSG0114(B) Pages: 21 Published on: 27, March, 2014

    Abstract: Adani Power Limited (B) is the second case in a series of cases on the attempts by the firm to wriggle out of the negative consequences of the long-term fixed price power purchase agreements it had entered into. Changes in Indonesian regulations for coal exported from Indonesia created serious financial ... More

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  12. Professionalisation of HR at Mahindra (A): Trigger for Transformation

    Authors: Sharma, Sunil; Tripathi, Rajeshwar; Dalvi, Riya; Tikoo, Shivin;

    Reference No: STR0458(A) Pages: 7 Published on: 16, March, 2021

    Abstract: The three cases provide a longitudinal account of the transformation of the Human Resource (HR) division of Mahindra’s Automotive and Farm Equipment Sector (AFS). An aspirational nudge from the Managing Director about the need for a more strategic HR role triggered the transformation exercise. The follow-up diagnostic study revealed ... More

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  13. Thermax (B)

    Authors: Mathur, Ajeet;

    Reference No: BP0319(B) Pages: 23 Published on: 14, February, 2007

    Abstract: This case is a sequel to Thermax (A). It describes strategy formulation and implementation associated with decisions over investment and internationalization after the firm raised capital through an Initial Public Offering (IPO). While resolving top management succession issues, the firm finds itself in a business downturn that sharply erodes its ... More

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