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  1. Weavers and Cooperatives

    Authors: Moulik, T K; Agarwal, Rakesh;

    Reference No: CMA0486 Pages: 9 Published on: 1, January, 1979

    Abstract: Illustrates the management problems of handloom weavers' cooperatives vis-a-vis the responsibilities of the public handloom projects. This case particularly reflects the organizational and human resource problems of the handloom sector. ... More

  2. Information Technology at Grameen Bank

    Authors: Rao, V Venkata; Bhatnagar, S C; Rama Rao, T P;

    Reference No: CISG0022 Pages: 39 Published on: 20, October, 1994

    Abstract: Grameen Bank, Bangladesh has seen an impressive growth in the last decade. It is targeted at the poorest of the poor in Bangladesh, by extending loans to them for the purchase of assets that would enable them to increase their income. In its philosophy and operations, the bank is different ... More

  3. Discovery IQ by GE: Launching Super Value PET/CT Scanner

    Authors: Jaiswal, Anand Kumar; Malodia, Suresh;

    Reference No: MAR0495 Pages: 22 Published on: 31, March, 2018

    Abstract: GE Healthcare's strategy was to change the face of healthcare infrastructure in India by making healthcare accessible in all parts of the country and affordable to all sections of the society. After launching its first successful super value ECG machine Mac 400, it launched its twenty-fifth super value product “Discovery IQ” ... More

  4. Loaning Programme for Irrigation (B)

    Authors: Desai, D K;

    Reference No: CMA0260 Pages: 5 Published on: 6, December, 1973

    Abstract: This case shows how PERT can be used in a loaning programme to reduce the time for completing the project. It also helps in planning and executing the loaning programmes more efficiently. ... More

  5. Planning for the Promotion of Gobar Gas Plants in Gujarat (A)

    Authors: Srivastava, U K;

    Reference No: CMA0361(A) Pages: 15 Published on: 7, December, 1975

    Abstract: This case is meant to show the application of various criteria used in ascertaining the economic feasibility of agricultural projects. Various policy implications emerging out of the economic feasibility analysis can also be brought out. ... More

  6. Motivation Research

    Authors: Arul, Assumptha; Mohan, Manendra; Vora, M N;

    Reference No: MAR0233TEC Pages: 10 Published on: 1, January, 1977

    Abstract: This note describes "motivation research" in some detail. The elements constituting the "why" of purchase and consumption behaviour are briefly explained. The techniques, i.e., projective and nonprojective, are illustratively explained. Finally, the note discusses the importance of motivation research in market research. ... More

  7. ITC Diversification Campaign

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0172 Pages: 11 Published on: 1, January, 1976

    Abstract: India Tobacco Company, premier manufacturers of cigarettes and smoking tobaccos, felt that their future growth lay in investment in the areas considered vital to the national interest. In 1973, it appointed Ulka Advertising Agency to bring out an advertising campaign designed to draw attention to the diversification projects of ITC, namely, ... More

  8. Manjeshwari Mills (A)

    Authors: Mote, V L; Saha, Jahar; Shah, B G;

    Reference No: QM0117(A) Pages: 17 Published on: 1, January, 1977

    Abstract: The case begins with a letter from the mill's factory manager to Professor Shah of IIMA, inviting him to work on a costing system for the mill. Professors Shah and Mote meet the executives of the mill to discuss the details about the project. The discussions reveal that the Chief ... More

  9. Ajit Engineers Limited

    Authors: Shukla, P R;

    Reference No: PROD0191 Pages: 6 Published on: 1, January, 1984

    Abstract: This case discusses the situation faced by an organization considering expansion. The expansion is to be done as a project, and affects land, machinery, manning, toolings, etc. The case discussion is centered on the uncertainties of the situation with the numerous products to be found in any engineering company. ... More

  10. Ratnagar District Development Plan

    Authors: Malya, M Meenakshi;

    Reference No: QM0097 Pages: 5 Published on: 1, January, 1976

    Abstract: Deals with resource allocation for district planning. When many projects compete for resources, the choice of a set of projects within the budget poses problem to the planner. ... More

  11. Uncertainty Analysis in Capital Investment Decisions: Some Aspects**

    Authors: Mote, V L; Patil, Venkutai H; Shah, B G;

    Reference No: F&A0229TEC Pages: 24 Published on: 1, January, 1974

    Abstract: This note discusses some aspects of the measurement of the benefits from investment and the development of criteria for choosing a project. The focus of the discussion is on how to build uncertainty about the behaviour of several key input factors underlying the projected rate of return explicitly in the ... More

  12. The 'Uber of Procurement': BuyHive and its Growth Dilemma

    Authors: Kaul, Asha; Desai, Avani; Sharma, Sanjeev; Chakravarty, Urjani; Arora, Shubhda;

    Reference No: COMM0030 Pages: 17 Published on: 28, December, 2023

    Abstract: BuyHive, a sourcing platform, had been launched in 2020 during the pandemic. It was a Business-to-Business (B2B) tech-enabled sourcing and aggregator platform that connected buyers with suppliers using global sourcing experts and technology. After three years of organic growth, the company made projections, charting exponential growth of USD 600 million in ... More

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