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  1. Airtel Zero: Data Pricing, Two Sided Markets Led Business Models and Net Neutrality

    Authors: Sahay, Arvind;

    Reference No: MAR0472 Pages: 12 Published on: 3, March, 2016

    Abstract: Airtel, the leading mobile operator in India is launching the Airtel Zero" platform that will charge service providers and OTT providers on the internet for mobile data traffic but will allow end consumers free access to the web sites that are signed up for the platform. The case revolves around ... More

  2. Getit: Managing the Salesforce in Changing Times

    Authors: Abhishek; Koshy, Abraham;

    Reference No: MAR0442 Pages: 13 Published on: 14, February, 2014

    Abstract: The case is about journey of Getit Infoservices Pvt. Ltd which has been pioneer in Yellow Pages industry in India. With the emergence of internet and voice in directional media, Getit has to deal with new competitors who have challenged its leading player status. The role of the salesforce becomes ... More

  3. Project: MyPage Pharmacia

    Authors: Dutta, Goutam Peshin, Sirsij;

    Reference No: CISG0120 Pages: 14 Published on: 6, February, 2014

    Abstract: In this case, we discuss how internet based technology and information technology can be leveraged to re-engineer a pharmaceuticals company, Pharmacia (India). We discuss problems faced by Pharmacia in their sales and distribution management and how they have used in 2000-2002 the internet based technology to address the problem faced ... More

  4. ShareChat and Moj: Building India's Social Media Company

    Authors: Majumdar, Adrija; Chowdhry, Aryan; Jain, Ishaan;

    Reference No: IS0152 Pages: 17 Published on: 18, December, 2025

    Abstract: Founded in 2015, ShareChat scaled by tapping into India’s overlooked regional-language internet users, building a vernacular-first platform designed around content consumption behaviours rather than social connections. Its rapid launch of Moj, within hours of TikTok’s ban, helped the company expand into short-form video. Challenged by deep-pocketed global players such ... More

  5. Sale, Scope of 'Goods' and Taxation

    Authors: Pathak, Akhileshwar;

    Reference No: BP0407TEC Pages: 7 Published on: 29, March, 2017

    Abstract: Is software, music and film stored on CDs or downloaded from the internet goods? The question is important for the consumer rights and application of sales tax. Property first emerged as tangible things. This could be either moveable or immoveable property. Moveable property is what is not immovable property. Goods ... More

  6. 99acres.com: Designing an Online Offering

    Authors: Kaul, Subhashini;

    Reference No: MAR0410 Pages: 27 Published on: 14, October, 2009

    Abstract: 99acres.com was started in September 2005 as the first real estate portal in India. This internet portal was dedicated to meet a consumer's information needs in the real estate industry. It was a forum where buyers, sellers, and brokers could exchange information, quickly, effectively, and inexpensively. Though 99acres operated in ... More

  7. Social Networking during Office Hours

    Authors: Varkkey, Biju;

    Reference No: P&IR0210 Pages: 6 Published on: 30, October, 2012

    Abstract: Minu was a star performer at Bless Eye Clinic Ahmedabad and was promoted as the front-office coordinator. Lately her performance was a concern and complaints had come in. She was observed using facebook on her PC during breaks and often glued to her smart phone during work hours. Later it ... More

  8. The redBus in Saga: Managing the Start-up Acquisition Phase

    Authors: Ghura, Amarpreet Singh; Abhishek;

    Reference No: BP0398 Pages: 8 Published on: 10, August, 2016

    Abstract: In June 2013 the bus ticketing website redbus.in was acquired by the Ibibo Group, a subsidiary of South Africa based internet and media firm Naspers Ltd, for USD 135 million. Soon after signing the deal, Phanindra Sama - CEO and co-founder of redBus, went for a holiday to London along with ... More

  9. Contactless Patient Monitoring: Har Bed Dozee Bed

    Authors: Kapoor, Anuj; Pingali, Viswanath; Kant, Vishnu;

    Reference No: ECO0368 Pages: 9 Published on: 31, December, 2024

    Abstract: This case explores Dozee—an artificial intelligence (AI)-powered, Internet of Things (IoT)-enabled system for remote patient monitoring. Dozee is the flagship product of Turtle Shell Technologies, co-founded by Mudit Dandawat and Gaurav Parchani. The product enables contactless tracking of vital health parameters such as heart rate and blood ... More

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