Search results for '(A)'

Authors: Sehgal, Swati; Mukherjee, Saral; Sharma, Sunil;

Reference No: STR0455(A) Pages: 29 Published on: 31, March, 2021

Abstract: The case describes the growth trajectory of Vodafone Gujarat, one of the most successful circles of Vodafone India. Successive leaders of Vodafone Gujarat followed a highly entrepreneurial approach for building a market leadership position in urban and rural markets. The case provides a detailed description of how to execute growth ... More

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Authors: Mohanka, Madan; Mote, V L; Saha, Jahar;

Reference No: BP0308(A) Pages: 23 Published on: 25, April, 2006

Abstract: Tega India Limited 1) This is on negotiation for collaboration of a small trading company in Calcutta seeking collaboration with SKEGA, a giant company in Sweden. 2) The outcomes of the negotiation described in BP0308(A). 3) Once the collaboration agreement was signed, the step was to form an organization to give a ... More

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Authors: Verma, Pramod; Joshi, Mayank;

Reference No: P&IR0166(A) Pages: 18 Published on: 1, January, 1984

Abstract: This series of cases refers to the experience of collective bargaining in a growth- oriented public sector organization. It first narrates the industrial relations situation in the organization [Case (A)] P&IR0166(A), and then poses the problems faced by the management in preparing for the negotiation [Case (B)] P& ... More

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Authors: Gupta, Subroto Sen; Sethna, Beheruz;

Reference No: MAR0180(A) Pages: 11 Published on: 1, January, 1976

Abstract: In 1969, CARE India executives were interested in selling the idea of proper nutrition for a healthier life to the rural population. They believed that the same marketing principles, style of advertising and media strategy used in urban commercial sales campaigns could be applied to a rural noncommercial campaign. A ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0421(A) Pages: 6 Published on: 8, June, 2011

Abstract: The case describes the decision situation of assessing whether to set up production facilities for producing synthetic menthol. The context covers the description of the company, the product : menthol, production process of menthol, international trade, and government environment. The rest of the case describes the decision problems, research problems, information ... More

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