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Related Searches: (A) & (B), (A), (B), (C), (A) An Ethical, (A) and (B): A Teaching Note, (A) 3.Introducing a New Candy: Development of a Marketing Plan by the DS Group (A)

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  1. Bangalore Integrated Systems and Solutions Pvt Ltd (A)

    Authors: Sahay, Arvind;

    Reference No: MAR0362(A) Pages: 25 Published on: 31, May, 2005

    Abstract: Bangalore Integrated Systems and Solutions Private Limited ((BISS) was started by a scientist in 1993. It is a technologically driven firm with active interest in developing new products for new markets. Its major product is the shock absorber testing machine used by the automobile industry. The initial years of BISS were ... More

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  2. Gujarat State Fertilizers Company Limited (A)

    Authors: Aggarwal, S C;

    Reference No: PROD0026(A) Pages: 10 Published on: 1, January, 1967

    Abstract: The case describes the application of PERT and CPM techniques to the project construction operations of a fertilizer plant in India. It indicates all the necessary steps, which must be taken before starting with the introduction of PERT, and how PERT helps in spotlighting troubles earlier. The student is expected ... More

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  3. Ashanti Goldfields Company Limited (A)

    Authors: Barua, Samir K; Varma, Jayanth R;

    Reference No: F&A0456EX(A) Pages: 22 Published on: 15, May, 2000

    Abstract: A case on the use of derivatives in managing commodity (gold) price risk covering strategic reasons for hedging, the linkages between corporate strategy, capital structure and the hedging strategy, as well as the risk analysis of derivative positions. ... More

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  4. The Krishna Cotton Textile Company (A)

    Authors: Kuchhal, S C;

    Reference No: F&A0011EX(A) Pages: 7 Published on: 1, January, 1966

    Abstract: The case leads to a discussion of the various issues affecting the price fixation of rights offered in a textile mill which intends to diversify into an unrelated field. ... More

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  5. Introducing a New Candy: Development of a Marketing Plan by the DS Group (A)

    Authors: Verma, Sanjay;

    Reference No: MAR0538(A) Pages: 19 Published on: 12, August, 2024

    Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More

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  6. Amadubi Rural Tourism Project: Development of Project Risk Management (A)

    Authors: Dutta, Goutam; Santra, Sumitro;

    Reference No: PSG0120(A) Pages: 18 Published on: 8, February, 2015

    Abstract: Rural Tourism is an important feature in development of emerging states in India. This case study, an UNDP funded project with ministry of Tourism, GOI, focuses the problem faced by a NGO in developing a rural tourism in Jharkhand in India for a decade. The management issues are feasibility and ... More

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  7. Tata Nano in Singur: An (In)Fertile Landscape for Industrialization? (A)

    Authors: Rai, Rajnish;

    Reference No: PSG0146(A) Pages: 17 Published on: 13, June, 2023

    Abstract: In 2008, amidst widespread farmers’ agitation over land acquisition issues, Ratan Tata, despite investing ₹300 crores, was compelled to abandon the Tata Nano project in Singur. Using Kingdon’s multiple agenda setting model, this case examines why despite the huge victory of West Bengal’s Left Front government in 2006 on the motto ... More

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  8. Hutchison Max Telecom Private Limited (A)

    Authors: Jain, Rekha; Raghuram, G; Bhatt, Gunjan;

    Reference No: PSG0075EX(A) Pages: 19 Published on: 27, May, 1998

    Abstract: Faced with a huge and growing unmet demand, the government decided to open the telecom sector for private participation in the mid 1980s. Tenders were invited, in 1992 from Indian companies to bid for franchises of cellular mobile services in the metropolitan cities. This case focuses on the issue that Hutchison ... More

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  9. Cerenity Sanitizer: Marketing Research for New Product Launch (A)

    Authors: Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A;

    Reference No: MAR0446(A) Pages: 14 Published on: 31, March, 2014

    Abstract: The case deals with the application of marketing research for launching a new product in the market place. The company was planning to enter the Fast Moving Consumer Goods (FMCG) market in India with its new product Cerenity. Cerenity was a toilet seat sanitizer for women who frequently use public ... More

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  10. Drexel Pharmaceuticals and Chemicals Company (A)

    Authors: Issac, Akkanad M;

    Reference No: PROD0142(A) Pages: 20 Published on: 1, January, 1978

    Abstract: Presents data to help design an integrated production and materials control system for the laboratory chemicals division of a large pharmaceuticals and chemical company. The case may also be used to teach aspects of capacity assessment and addition, batch size and manufacturing cycle determination, etc. Data included in the case ... More

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  11. Mahalakshmi Manufacturing & Trading Company (A)

    Authors: Saiyadain, M S;

    Reference No: P&IR0151(A) Pages: 17 Published on: 1, January, 1982

    Abstract: The case concerns a collective bargaining situation. The charter of demands along with company data and information on the union are provided. ... More

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  12. SUGAR Cosmetics: Employee Influencers and Channel Conflict (A)

    Authors: Vijayalakshmi, Akshaya; Mukherjee, Saral ;

    Reference No: MAR0526(A) Pages: 21 Published on: 29, June, 2022

    Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More

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  13. Vypeen Regional Fish Marketing Cooperative Society Limited (A)

    Authors: George, P S;

    Reference No: CMA0324(A) Pages: 9 Published on: 8, August, 1975

    Abstract: This case is based on plans drawn up for developing fisheries in a promising area. The case can be used to identify steps involved in planning. The following issues are raised: 1) analysis of factors responsible for the present state of affairs of the society; 2) are the activities planned consistent with ... More

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  14. Planning for the Promotion of Gobar Gas Plants in Gujarat (A)

    Authors: Srivastava, U K;

    Reference No: CMA0361(A) Pages: 15 Published on: 7, December, 1975

    Abstract: This case is meant to show the application of various criteria used in ascertaining the economic feasibility of agricultural projects. Various policy implications emerging out of the economic feasibility analysis can also be brought out. ... More

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  15. Providing Connectivity for e - Literacy Project in Kerala (A)

    Authors: Rangnathan, Kavitha;

    Reference No: CISG0100(A) Pages: 6 Published on: 29, August, 2008

    Abstract: The government of Kerala embarked upon an e-literacy project with the aim of enabling every household to be able to use basic computer services. The pilot of this project was implemented in Malapuram district and involved establishing tele-centers across the district. The focus of this case is the identification of ... More

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