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Search results for 'Environment'

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  1. Radio Mirchi: Marketing Strategy for the Bangalore Market

    Authors: Jaiswal, Anand Kumar; Palan, Harit;

    Reference No: MAR0415 Pages: 27 Published on: 10, June, 2010

    Abstract: The case describes how Radio Mirchi dealt with competition in the Bangalore FM radio market. Radio Mirchi's market share in Bangalore started declining within a few months of its successful launch, following the entry of new competitors in the market. The case discusses strategies adopted by the company to regain ... More

  2. The Mysore Government Silk Filatures **

    Authors: Balachandra, R;

    Reference No: PROD0097 Pages: 17 Published on: 1, January, 1972

    Abstract: An integrated case about the problems of a silk filature. Provides ample scope for discussion of the production management aspects in a rural industry. How the general business environment affects the industry is examined. ... More

  3. Blubirch: Growing an Auction Platform for Product Returns

    Authors: Kankariya, Vedika; Mukherjee, Saral; Rampal, Jeevant;

    Reference No: O&DS0009 Pages: 29 Published on: 31, October, 2025

    Abstract: Blubirch offered reverse supply chain solutions by automating return processing, improving quality grading and offering an auction marketplace for remarketing of returned products. The increasing trend of customers ordering more items than needed from online marketplaces, so that they could try out the items in the convenience of the home ... More

  4. I am Omnipresent

    Authors: Varkkey, Biju; Mrinmoy Majumder;

    Reference No: P&IR0209 Pages: 3 Published on: 1, June, 2011

    Abstract: Shweta, Head, India Operations of FV IT Labs, was facing a decision dilemma. While she was aware of irrational behaviour on part of the founder and CEO of the company at times, there seemed to be nothing she could do about it. From trivial matters like bill payments to approval ... More

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