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Search results for 'marketing management case stu'

Related Searches: marketing management case stud, marketing management case studies, marketing management case studies with solutions pdf

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  1. Case Studies for Hybrid Bajra in High Yielding Varieties Programmes

    Authors: Patel, D A;

    Reference No: CMA0146 Pages: 11 Published on: 4, April, 1968

    Abstract: This is an integrated case on seed input. It deals with the issues on 1) planning for seed production 2) procurement certification of seed, 3) marketing of seed, 4) channelising the agricultural credit supply to the farmers for introducing new seeds. The case is composed over various issues faced y the planners implementors at ... More

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  2. Introducing a New Postal Registration Service**

    Authors: Mehta, S C; Kulkarni, A R;

    Reference No: MAR0189 Pages: 15 Published on: 1, January, 1978

    Abstract: The case deals with the experiences of the Post and Telegraph Department in introducing a registration service on an experimental basis in the General Post Office, Ahmedabad. Students are expected to evaluate the introduction strategy of this new service. Issues relating to product concept, benefit, segmentation and product positioning of ... More

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