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Authors: Singh, Aakarsh; Gupta, Vishal;

Reference No: CIIE0035 Pages: 19 Published on: 25, November, 2025

Abstract: What happens when two college students enter India’s crowded ed-tech market with no funding, no faculty, and just a bold idea? This case tells the story of a gamified, student-focused platform that changed traditional test prep using behavioural insights, lean execution, and a straightforward approach. With a unique freemium ... More

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