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Search results for 'marketing management cases'
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HSBC: Facilitating Trade Finance using Blockchain
Authors: Sahay, Arvind; Tiwari, Tara;
Reference No: MAR0513 Pages: 19 Published on: 19, May, 2020
Abstract: HSBC (The Hong Kong and Shanghai Banking Corporation Limited) Holdings Plc. is a part of various trade finance consortia which aimed to digitise the traditional paper-based trade finance process. It had successfully executed multiple trade finance pilots using a blockchain based platform Voltron and was launching its Contour blockchain trade ... More
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Tihar Jail Products ? Branding, Distribution and Communication Strategy
Authors: Sharma, Dheeraj;
Reference No: MAR0427 Pages: 18 Published on: 1, January, 2012
Abstract: Tihar Jail (TJ), one of the largest prisons in the world. However, TJ functions as a reformation and rehabilitation centre which aims at transforming the convicts into better human beings and employable citizens. As a part of this effort, it operates a factory and a baking school in its premises. ... More
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Ranjan and Platinum Card
Authors: Ravichandran, Ramamoorthy;
Reference No: MAR0438 Pages: 11 Published on: 13, August, 2013
Abstract: The case illustrates the sequence of events that played out between the customer and his interaction with a Bank from which he availed a credit card and a loan. The failure of service deliverables and deficiencies in the processes of the bank resulted in default of the loan amount and ... More
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Potato Chips and Vodka
Authors: Gupta, Ramesh;
Reference No: CMA0680 Pages: 14 Published on: 1, January, 1989
Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up required capital investment, operational revenue, and cost data. The case can be used to teach in a comprehensive way the cost concepts, ... More
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Sugar Processing Unit
Authors: Gupta, Ramesh;
Reference No: CMA0684 Pages: 7 Published on: 1, January, 1989
Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up,required capital investment, operational revenue, and cost data. The case can be used to teach in a comprehensive way the cost concepts, ... More
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Strawboard Project in Haryana
Authors: Gupta, Ramesh;
Reference No: CMA0681 Pages: 6 Published on: 1, January, 1989
Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up, required capital investment, operational revenue, and cost data. The case can be used to teach in a comprehensive way the cost concepts, ... More
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