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  1. Eko: Scaling up a Fintech Start-up in Volatile Market and Regulatory Environments

    Authors: Vohra, Neharika; Ghoshal, Trisha; Sharma, Supriya; Mendonca, Valerie ;

    Reference No: CIIE0018 Pages: 22 Published on: 22, July, 2020

    Abstract: Eko India Financial Services Pvt. Ltd. started in 2007 as a business correspondent (BC) for banks, providing account-opening and cash-in/cash-out (CICO) services for non/underbanked Indian customers. Brothers Abhishek and Abhinav Sinha co-founded Eko. Over the years, responding to multiple opportunities that presented themselves and changing regulations, Eko developed a ... More

  2. People and Percolation

    Authors: Sheth, N R; Dave, M C;

    Reference No: OB0040 Pages: 3 Published on: 1, January, 1974

    Abstract: This case describes the problems arising from a district panchayat's decision to construct a percolation tank in a drought?prone village. This decision creates tension among the villagers whose lands are likely to be submerged. The case brings out the incompatibility between the engineering aspects and the socio?economic consequences ... More

  3. Ramesh and Gargi (A)

    Authors: Vohra, Neharika; Patnaik, Snigdha;

    Reference No: OB0216(A) Pages: 4 Published on: 30, March, 2014

    Abstract: This case describes the deterioration of relationship between three people. The protagonist of the case feels that he is being eased out of the company and being replaced by a young very competent woman employee. Part A of the case leaves the protagonist confused and unhappy. It is unclear whether ... More

  4. Ramesh and Gargi (B)

    Authors: Vohra, Neharika; Patnaik, Snigdha;

    Reference No: OB0216(B) Pages: 1 Published on: 30, March, 2014

    Abstract: This case describes the deterioration of relationship between three people. The protagonist of the case feels that he is being eased out of the company and being replaced by a young very competent woman employee. Part A of the case leaves the protagonist confused and unhappy. It is unclear whether ... More

  5. TrueReach.ai: Managing Digital Personas and Journey in the B2B Context

    Authors: Sharma, Rajat;

    Reference No: MAR0551 Pages: 17 Published on: 26, February, 2025

    Abstract: TrueReach.ai was founded in Bengaluru in October 2022 by Amit Kumar Tyagi, Shubham Talshyan and Mohit Behl with the goal of transforming ad creation using an AI-powered tool that generated image ads quickly and affordably. Despite its potential, the company struggled to connect with mid-sized marketing agencies, e-commerce startups and ... More

  6. Digital Green: Leveraging Local Knowledge and Talent for Video-Based Information Dissemination

    Authors: Ranjan, Ashish; Ranganathan, Kavitha;

    Reference No: IS0134 Pages: 14 Published on: 14, March, 2018

    Abstract: Digital Green is a prime example of a development intervention aimed not only at the poor but “by the poor”, as a content or knowledge disseminator to rural users The case is written in the form of multiple scenes that unfold organically to paint a bigger picture of what the ... More

  7. Battle of the Bottle: Parle, Pepsi and Coke: A Note on the Indian Soft Drink Industry

    Authors: Chaudhuri, Shekhar; Mustafi, Sumit; Shah, Nayana;

    Reference No: IMG0009TEC Pages: 18 Published on: 5, February, 1995

    Abstract: This note on the Indian soft drink industry describe the nature of competition unfolding in the Indian market as a result of the entry of Pepsi in a market dominated by Parle for almost two decades and the recently of Coke after and withdrawal from India in 1977.The note provides ... More

  8. Indian Products Limited (B): Plan of Data Analysis and Inference Building

    Authors: Jain, Abhinandan K;

    Reference No: MAR0303(B) Pages: 10 Published on: 14, December, 1994

    Abstract: The case is a continuation of Indian Products Limited (A): Plan for Data Analysis. It describes the process of data preparation, including preparation of the codebook, and proposed data analysis plan for achieving the objectives of the research described in case (A). The objectives were to assess whether an opportunity ... More

  9. Steel Furniture and Office Equipment

    Authors: Jain, V K; Mittal, R K; Pathak, H N;

    Reference No: ECO0279 Pages: 28 Published on: 1, January, 1982

    Abstract: The report deals with entrepreneurial selection of a project, and working out and analyzing details of feasibility report. It makes use of tools of management decisionmaking, applicable at various stages in the planning of a project by an entrepreneur. ... More

  10. Stolen Vehicle Information System: Designing and Implementing IT Architecture

    Authors: Verma, Sanjay; Singh, Nupur Uday;

    Reference No: CISG0106 Pages: 7 Published on: 14, July, 2009

    Abstract: Vehicle theft has assumed menacing proportions in India. Every year, thousands of vehicles are stolen. These vehicles are then sold back to unsuspecting customers. The case explores the possibility of creating an IT-based system which would help the unsuspecting citizens to verify credentials of the second-hand vehicle by providing relevant ... More

  11. Storage and Modern Milling (I)

    Authors: Sharan, Girja;

    Reference No: CMA0227 Pages: 7 Published on: 12, August, 1972

    Abstract: The case deals with the procurement and modern milling aspect of paddy in the seasons. ... More

  12. Dr. Shah and his Innovations

    Authors: Dixit, M.R.;

    Reference No: BP0384 Pages: 18 Published on: 12, May, 2015

    Abstract: This case describes the innovations of a medical practitioner over six decades of practice. It provides an opportunity to the participants to analyse the motivation, processes, constraints and outcomes or innovating efforts of individuals as opposed to corporates. During his career Dr. Shah has experimented with novel methods of treatment, ... More

  13. Mumbai Widget Limited: Supply Chain Efficiency and Improvement Initiatives

    Authors: Ravichandran, N;

    Reference No: PROD0289 Pages: 17 Published on: 22, June, 2006

    Abstract: The case presents the details of logistics operations of a consumer durable product in India. Based on the description related to forecasting, production, planning, dispatches and Information Systems, the participants are encouraged to understand the existing logistics system and identify areas of improvement. ... More

  14. Sale, Scope of 'Goods' and Taxation

    Authors: Pathak, Akhileshwar;

    Reference No: BP0407TEC Pages: 7 Published on: 29, March, 2017

    Abstract: Is software, music and film stored on CDs or downloaded from the internet goods? The question is important for the consumer rights and application of sales tax. Property first emerged as tangible things. This could be either moveable or immoveable property. Moveable property is what is not immovable property. Goods ... More

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