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  1. The Steaming Mug

    Authors: Ranganathan; Kavitha;

    Reference No: IS0136 Pages: 14 Published on: 28, March, 2018

    Abstract: The case is meant to be used in an introductory course on Data Visualization or Analytics in either a business school or any other context where students have had some exposure to management topics. This case primarily focuses on introducing students to the basic philosophy and techniques of exploratory data ... More

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  2. Creating a Compelling Data Story - Inside a Search Engine's Ad Sales Strategy

    Authors: Ranganathan, Kavitha;

    Reference No: IS0140 Pages: 5 Published on: 1, October, 2020

    Abstract: The case revolves around a marketing/sales executive who works in the Ad Sales wing of a popular search engine. Over the course of the case, the protagonist realizes that their marketing strategy needs to refocus on a different vertical than the one they have been paying the most attention ... More

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  3. Monitoring Oil Leaks at Dhariwal Infrastructure Limited

    Authors: Sriram, Karthik; Kotia, Utsav; Shrivastava, Shrikant;

    Reference No: O&DS0010 Pages: 6 Published on: 28, November, 2025

    Abstract: Dhariwal Infrastructure Limited, a subsidiary of the Calcutta Electric Supply Corporation Limited (part of the RP-Sanjiv Goenka Group), operates a 2 × 300 megawatt thermal power plant in Chandrapur, Maharashtra. To enhance risk management and process excellence, the plant identified the need for an improved monitoring system for the main oil tank in ... More

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  4. Customer Loyalty at Sky Airways

    Authors: Ranganathan, Kavitha;

    Reference No: IS0150 Pages: 6 Published on: 30, October, 2025

    Abstract: The case revolves around Zoya Hariri, an analyst who works in the Customer Feedback group of an upcoming airline based in India. When analysing changes in the Net Promoter Score, Hariri realised that the company was facing rising customer dissatisfaction. Although the overall NPS for the company had been increasing, ... More

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