Search results for 'market research process'

Authors: Naik, Gopal; Sharma, C K;

Reference No: CMA0710(A) Pages: 3 Published on: 1, January, 1991

Abstract: This case is designed to facilitate discussion on various processes involved in agro input market research. The case is about a pesticide company, Mahesh Agro-Chemicals, which had introduced a synthetic pyrethrold "Borekill" in the eighties for controllin ... More

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