Reference No: BP0203TECPages: 21Published on: 1, January, 1988
Abstract: The note traces the development of the case method of study and its application today in management education. Both the prescriptive and practical aspects of the method are discussed. The case method is compared with the traditional teaching methods and more recent innovative methods such as role-plays. The focus of ... More
Reference No: COMM0023TECPages: 15Published on: 17, June, 2019
Abstract: This technical note presents the pedagogic approach to teaching and sharpening critical thinking and written communication used at the Indian Institute of Management Ahmedabad (IIMA) in the Written Analysis and Communication (WAC) course and provides a conceptual model for the course. Examining both the importance of these objectives and the ... More