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Search results for 'Pricing of SP'

Related Searches: Pricing of SP or, Pricing of SP or or, Pricing of SP or 210, Pricing of SP or 211, Pricing of SP or or 210

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  1. Tihar Jail Products ? Branding, Distribution and Communication Strategy

    Authors: Sharma, Dheeraj;

    Reference No: MAR0427 Pages: 18 Published on: 1, January, 2012

    Abstract: Tihar Jail (TJ), one of the largest prisons in the world. However, TJ functions as a reformation and rehabilitation centre which aims at transforming the convicts into better human beings and employable citizens. As a part of this effort, it operates a factory and a baking school in its premises. ... More

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  2. Scooter Manufacturing Company

    Authors: Jain, Abhinandan K;

    Reference No: MAR0097 Pages: 33 Published on: 1, January, 1974

    Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More

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  3. Urmi Pharmaceutical Company (B)

    Authors: Vora, M N;

    Reference No: MAR0285(B) Pages: 7 Published on: 1, January, 1964

    Abstract: The case deals with the decision problem of discontinuing some items from the product line of the company. Arguments in favour and against continuing two specific products are given. In case these products are withdrawn, implications on company's costs, revenues and profits are described. ... More

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  4. Modern Bakeries (India) Limited, Ahmedabad (D)

    Authors: Anand, R K; Jain, Abhinandan K;

    Reference No: MAR0094(D) Pages: 18 Published on: 1, January, 1974

    Abstract: This case describes the market development (in different towns), development of product mix, and distribution arrangements of the company. Special emphasis has been put on the distribution costs. Along with the pricing data, it can be used as a case for formulating marketing strategy. ... More

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  5. Yes!poho: Digitising the Saree-Buying Experience with Virtual Reality

    Authors: Mendonca, Valerie; Sreekumar, Arun;

    Reference No: CIIE0033 Pages: 15 Published on: 20, November, 2025

    Abstract: The case study explores Yes!poho, a digital platform launched in 2017 to revolutionise the traditional saree-shopping experience while empowering rural artisans. Founded by Raghuram Kuchibhatla and Meenakshi Dubey, the platform connects customers directly with weavers to offer customisable, high-quality sarees, using technology to bridge market gaps. Yes!poho’s asset-light ... More

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  6. CONCOR: Tea Transportation

    Authors: Raghuram, G; Dhasarathy, Anusha; Monippally, Preeti; Pathak, Rohit; Pillai, Malavika; Rohithari, Rajan;

    Reference No: PSG0082 Pages: 21 Published on: 9, April, 2001

    Abstract: This case looks at how to develop a marketing strategy for CONCOR, for transporting tea from gardens to the processing plants as containerized. cargo by rail. The worldwide trend in product movement is towards containerized. Tea is well suited to containerization, but very little containerization actually takes place, particularly in ... More

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  7. Developing MIS for National Innovation Foundation: Choosing Process, Product and Vendor

    Authors: Verma, Sanjay; Sharma, Priyanka;

    Reference No: CISG0133 Pages: 37 Published on: 31, March, 2016

    Abstract: National Innovation Foundation (NIF) was a partner organization of the Honey Bee Network (HBN), which was a networked organization of individuals, innovators, farmers, scholars, academicians, policy makers, entrepreneurs and non-governmental organizations (NGOs). The HBN worked to create a network of grassroot innovators and acknowledged him/her by protecting the IPR ... More

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  8. Marketing Simulation Game**

    Authors: Mehta, S C; Bhatia, B S;

    Reference No: MAR0089EX Pages: 7 Published on: 1, January, 1970

    Abstract: This is an exercise to simulate the decisionmaking process in a marketing department in order to provide students with an opportunity to take an integrated approach to marketing decisionmaking and thus get a feel of the interaction of the various elements of the marketing mix. The outcome of ... More

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  9. Zerodha - A Success Story(A)

    Authors: Garg, Archit; Gupta, Aashish; Maheshwari, Garima; Sinha, Ankur; Sugathan, Anish;

    Reference No: PROD0319(A) Pages: 11 Published on: 29, November, 2018

    Abstract: Technology has come a long way in the financial industry since the days of hard share certificates. The industry has been evolving at a very fast pace and today almost everything is online. Back in 2010, Nithin Kamath decided to set up an online brokerage platform that was capable of meeting ... More

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  10. Frankies for You (FFY)

    Authors: Dave, Shruti;

    Reference No: F&A0503 Pages: 3 Published on: 29, April, 2013

    Abstract: Frankies For You is a comprehensive case on standard costing. It stresses the importance of adopting cost control tools like budgeting by small organizations. FFY is a small food joint started by Mr. Raj Singh. After the first month of operation, he finds that though sales volume has increased compared ... More

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