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  1. magicpin: Big is not Bad. But Local is Better

    Authors: Mukherjee, Saral; Abichandani, Anjali;

    Reference No: MAR0536 Pages: 26 Published on: 25, September, 2023

    Abstract: magicpin was a multisided platform that enabled users to discover online and offline offers from merchants and brands through the magicpin app, and to earn rewards and cashback. magicpin facilitated an increase in the sales of partner merchants and brands by diverting consumer traffic, and was paid by the merchants ... More

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