Reference No: CIIE0033Pages: 15Published on: 20, November, 2025
Abstract: The case study explores Yes!poho, a digital platform launched in 2017 to revolutionise the traditional saree-shopping experience while empowering rural artisans. Founded by Raghuram Kuchibhatla and Meenakshi Dubey, the platform connects customers directly with weavers to offer customisable, high-quality sarees, using technology to bridge market gaps.
Yes!poho’s asset-light ... More