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Search results for 'marketing strategy a not'

Western Pradesh Cotton Marketing Federation
Authors: Seetharaman, S P;

Reference No: CMA0531 Pages: 16 Published on: 1, January, 1980

Abstract: Gujarat State Marketing Federation came into existence in 1975 as an apex of six regional federations. Though the regional federations saw the immediate benefit for organizing the apex, they soon found that the apex was competing with the members in many areas. The Chief Executive of the Apex Federation introduced a ... More

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Core Emballage Limited - Out of the Box
Authors: Monippally, M M; Krishna, Sunanda;

Reference No: COMM0005 Pages: 13 Published on: 13, May, 2009

Abstract: Core Emballage Limited (CEL), Gujarat, India, reached a plateau in 2006 in its business of corrugated packaging solutions. Geographical expansion was not feasible. Although making marginal operating profits, CEL was weighed down by heavy depreciation and interest on loans. The idea of diversifying into unrelated nutraceuticals (nutritional healthcare products) cropped up ... More

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