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Marketing Professional Ship Management Services
Authors: Venaik, Sunil; Raghuram, G; Sharma, Yashoverman;

Reference No: MAR0344 Pages: 45 Published on: 12, February, 2001

Abstract: The note discusses the characteristics of the shipping industry and professional ship management services industry. It describes how contemporary global marketing management concepts and tools can be used to enhance the competitive position and performance of firms offering professional ship management services. ... More

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