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  1. Satsure and Space Tech: Eyes from the Sky or On the Ground?

    Authors: Lahiri, Saikat; Bose, Indranil; Dhar, Suparna; Mukherjee, Deep Narayan; Majumdar, Adrija;

    Reference No: IS0149 Pages: 26 Published on: 21, February, 2025

    Abstract: SatSure, an India-based space technology start-up, leverages satellite remote sensing, big data analytics, machine learning, and cloud computing to provide decision intelligence to enterprises in sectors such as agriculture, finance, and infrastructure. Founded in 2017 by Prateep Basu and others, it developed a suite of products: Sparta for analytics, Sage for ... More

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  2. WanderingJane: Empowering Solo Women Travellers

    Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; Mall, Sunita ;

    Reference No: STR0486 Pages: 16 Published on: 19, May, 2025

    Abstract: It was December 07, 2023. Garima Pande and Akshat Sharma, the founders of WanderingJane (WJ)—a Bengaluru-based travel startup catering to solo female travellers—were contemplating the company’s future directions. They were considering how to put their best foot forward: whether to concentrate on the current segment of solo female travellers, ... More

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  3. MILAAP - Crowdfunding for All: Helping Patients by Facilitating Philanthropy

    Authors: Chandwani, Rajesh; Vimalkumar, M; Singh, Jang Bahadur; Asthana, Sonal;

    Reference No: IS0142 Pages: 8 Published on: 15, November, 2021

    Abstract: Milaap is a popular medical crowdfunding platform in India, enabling interaction between those who want to raise funds and those who want to donate. To achieve the critical mass Milaap had to increase the trust among the donors and ensure a higher success rate of the campaigns. Milaap provided two ... More

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  4. Discovery IQ by GE: Launching Super Value PET/CT Scanner

    Authors: Jaiswal, Anand Kumar; Malodia, Suresh;

    Reference No: MAR0495 Pages: 22 Published on: 31, March, 2018

    Abstract: GE Healthcare's strategy was to change the face of healthcare infrastructure in India by making healthcare accessible in all parts of the country and affordable to all sections of the society. After launching its first successful super value ECG machine Mac 400, it launched its twenty-fifth super value product “Discovery IQ” ... More

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  5. Radio Mirchi: Marketing Strategy for the Bangalore Market

    Authors: Jaiswal, Anand Kumar; Palan, Harit;

    Reference No: MAR0415 Pages: 27 Published on: 10, June, 2010

    Abstract: The case describes how Radio Mirchi dealt with competition in the Bangalore FM radio market. Radio Mirchi's market share in Bangalore started declining within a few months of its successful launch, following the entry of new competitors in the market. The case discusses strategies adopted by the company to regain ... More

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