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Search results for 'Pricing of SP'

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  1. Pricing Strategies for Branded Consumer Products

    Authors: Vora, M N;

    Reference No: MAR0293TEC Pages: 28 Published on: 1, January, 1987

    Abstract: A field exercise to find out prices charged to consumers forms the basis of this note. An attempt was made by student researchers to conceptualize as to what considerations organizations take into account while fixing their prices and pricing strategies. The reasons for a much larger or smaller spread between ... More

  2. Lubol India Limited (B)

    Authors: Banerjee, Bibek; Raghuram, G;

    Reference No: MAR0312(B) Pages: 13 Published on: 5, August, 1998

    Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector announced by the Government of India in the early 1990s, Lubol Petroleum Inc, (USA) (LPL) was one of numerous multinational companies who flocked to India. LPL entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More

  3. Lubol India Limited (A)

    Authors: Banerjee, Bibek; Raghuram, G;

    Reference No: MAR0312(A) Pages: 9 Published on: 5, August, 1998

    Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector, announced by the government of India in the early 1990s, Lubol Petroleum Inc (USA) (LPI) was one of numerous multinational companies, which flocked to India. They entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More

  4. ISGEC (B): Product Adaptation and Pricing

    Authors: Chhokar, Jagdeep S; Jain, Abhinandan K;

    Reference No: MAR0307(B) Pages: 18 Published on: 1, January, 1996

    Abstract: The case describes the situation of an Indian company that has successfully supplied chlorine containers, manufactured according to British specifications, to a buyer in Malaysia. The same buyer has a requirement for ammonia containers and has been using ammonia containers manufactured according to Japanese specifications. The company has to decide ... More

  5. Scooter Manufacturing Company

    Authors: Jain, Abhinandan K;

    Reference No: MAR0097 Pages: 33 Published on: 1, January, 1974

    Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More

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