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Search results for '(A) An Ethical'

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  1. Syrup Minadex (A)

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0171(A) Pages: 13 Published on: 1, January, 1976

    Abstract: After many years of "ethical" promotion, Glaxo's syrupbased tonic, Minadex, was going OTC since the company's management felt that this would help increase sales. A purchase proposition was required to build up an advertising campaign around it. Competitive claims were analyzed by the agency and it was decided to ... More

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  2. Johnson & Johnson Faces the Heat: Consumer Healthcare Division (A)

    Authors: Kaul, Asha; Chaudhri, Vidhi ;

    Reference No: COMM0031(A) Pages: 21 Published on: 25, April, 2025

    Abstract: In 2024, Johnson & Johnson (J&J) was in the throes of three crises. It was staring at reputational loss, failed restructuring, charges of corporate negligence, charges of ethical detours and large financial losses arising from the handling of investigations related to the crises. Despite corporate restructuring and three attempts at filing ... More

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