Register / Login
All
  1. Home
  2. Search results for: 'A case book'

Filter By

Currently Shopping by:

  1. Remove This Item Discipline: Strategic Management
Clear All
Language
  1. English (7)
Sector
  1. Government (1)
  2. Health (1)
  3. Infrastructure (1)
  4. Manufacturing (5)
  5. Miscellaneous (1)
  6. Public Sector (1)
  7. Telecom and Software (1)
  8. Transportation and Logistics (1)
State
  1. Delhi (1)
  2. Gujarat (1)
  3. Maharashtra (1)
Product Type
  1. Case (8)
  3. Technical Note (2)

Your search 'IIM A case book' did not match any products.
Showing results using some of your search terms 'IIM A case book'

Search results for 'A case book'

per page

  1. Sale of ONGC Shares by IOC

    Authors: Barua, Samir K;

    Reference No: F&A0484 Pages: 11 Published on: 25, May, 2010

    Abstract: The case describes the decision making process followed by a large, listed company for selling a significant portion of their shareholding in another large listed company. The case discusses one of the largest offer-for-sale in the Indian capital markets. The case covers the Board processes associated with such a decision, ... More

    Buy Case

  2. Tata vs Mistry (A): Struggle for Succession and Governance

    Authors: Gupta, Vishal; Gupta, Deepali;

    Reference No: OB0246(A) Pages: 23 Published on: 29, March, 2023

    Abstract: This case highlights the loopholes in succession planning and issues of corporate governance at the multinational conglomerate Tata Group headquartered in Mumbai, India. This is a three-part case which highlights the dramatic removal of Cyrus Mistry from the chairmanship of Tata Group. The case is based on excerpts from the ... More

    Buy Case

  3. Crossword - Consumer Relationship Management

    Authors: Sinha, Piyush Kumar; Sood, Vandana;

    Reference No: MAR0368 Pages: 22 Published on: 27, December, 2005

    Abstract: Crossword, a leading book retailer, runs a loyalty programme called the Book Rewards Programme (BRP). The programme was first of its kind to be initiated in the book retail industry with the aim of developing a competitive edge by maintaining a large database of regular and high value customers and ... More

    Buy Case

  4. AirAsia vs Malaysia Airlines

    Authors: Dixit, M. R.; Jena, Sanjay Kumar;

    Reference No: STR0453 Pages: 13 Published on: 5, July, 2021

    Abstract: The case provides an opportunity to formulate the response of a late entrant to competitive dynamics created by its own entry into the market. It presents the dilemma before Tony Fernandes, CEO, AirAsia Sdn. Bhd. (AAB), in responding to competitive retaliation from Malaysia Airlines (MA), the incumbent national carrier of ... More

    Buy Case

  5. Raychem RPG Ltd: Strategic Transformation

    Authors: Karna, Amit; Garg, Amit;

    Reference No: BP0424 Pages: 22 Published on: 29, March, 2019

    Abstract: The year 2013-14 was very significant for Raychem RPG Ltd (RRL) - a joint venture between RPG group, India and TE Connectivity, USA. The sales were looking up and order book was promising. Newly restructured units were working well, and business in new segments was picking up. There were several ... More

    Buy Case

  6. Alienation: A Psychodynamic Interpretation **

    Authors: Parikh, Indira J; Garg, Pulin K;

    Reference No: OB0065TEC Pages: 3 Published on: 1, January, 1976

    Abstract: Four major issues on alienation, based on Kenneth Keniston's book, "The Uncommitted," are discussed. An individual can be alienated from almost anything. He can replace the old relationship by various other relationships. An individual can express alienation in a variety of ways. Alienation can be induced by a number of ... More

    Buy Case

  7. Ratan Sagar Private Limited

    Authors: Dixit, M.R.; Anilkumar, H.;

    Reference No: BP0383 Pages: 16 Published on: 22, June, 2015

    Abstract: The case presents the efforts of Dr. Dhanesh Jain, founder of Ratna Sagar Publications to innovate in children’s publishing space. His innovations received mixed response. Commercial success was delayed. Adoption of innovations by the educational institutions did not happen as expected, the innovations, however, created opportunities for other business ... More

    Buy Case

  8. Hidesign: Brand by Design

    Authors: Koshy, Abraham;

    Reference No: MAR0380 Pages: 34 Published on: 26, June, 2006

    Abstract: Hidesign® is perhaps the only brand from India in the fashion leather accessory category to adorn the shelves of prestigious departmental stores in some of the big cities of the world. The reputation of the brand in some sense is more in proportion to the sales that the brand had ... More

    Buy Case

  9. Actions Speak Louder Than Words: The Underlying Assumptions About How Advertising Works as Revealed in Practice

    Authors: Halve, Anand;

    Reference No: MAR0354TEC Pages: 19 Published on: 6, October, 2004

    Abstract: This material has been prepared as an aid to teaching Advertising Management. It considers the theoretical background and guidelines on the practice of advertising suggested in textbooks, and places these guidelines alongside the applications of these principles in real life situations. The material is not intended to be comprehensive, and ... More

    Buy Case

  10. Midnight Flight (A)

    Authors: Gupta, Parvinder; Gupta, Nirmal;

    Reference No: OB0196(A) Pages: 5 Published on: 1, October, 2006

    Abstract: A couple was denied boarding a flight for which they had confirmed booking. They had to travel onwards by a train to reach their destination. Now their entire schedule was in a mess as they also missed the train. The reason given to them by the duty manager at the ... More

    Buy Case

  11. CARE-India (A)

    Authors: Gupta, Subroto Sen; Sethna, Beheruz;

    Reference No: MAR0180(A) Pages: 11 Published on: 1, January, 1976

    Abstract: In 1969, CARE India executives were interested in selling the idea of proper nutrition for a healthier life to the rural population. They believed that the same marketing principles, style of advertising and media strategy used in urban commercial sales campaigns could be applied to a rural noncommercial campaign. A ... More

    Buy Case
per page

My Cart

You have no items
in your shopping cart.

video title

video content