Reference No: PSG0101Pages: 26Published on: 23, February, 2007
Abstract: Rapid technological changes and convergence of media had made "triple play" (i.e. voice, video, and internet) available on a single channel. In India, traditionally the cable TV network provided TV services and telecom network provided telecom/internet services. While some telecom companies had upgraded their networks to provide for ... More
Reference No: MAR0187Pages: 15Published on: 1, January, 1978
Abstract: The case deals with an advertising campaign launched by The Times of India, Bombay, to increase sales of classified matrimonial advertising space. Information on the background and requirements of the advertisers of the matrimonial classified ads, based on content analysis of the ads in The Times of India and other ... More
Reference No: MAR0224Pages: 13Published on: 1, January, 1979
Abstract: This case deals with the promotion of artificial insemination programme by a developmental agency. Results of a survey, which investigated the motivation for and barriers against the widespread use of artificial insemination, are presented. Based on the survey findings, a communications strategy for popularizing the programme has been suggested. Students ... More
Reference No: BP0235(G)Pages: 8Published on: 19, February, 1996
Abstract: This case describes the situation faced by the Control Systems Group (CSG) of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. The Group is in the business of producing and supplying ... More
Reference No: MAR0386Pages: 15Published on: 20, August, 2007
Abstract: This case describes various marketing activities undertaken by Emami and gives an overview of fairness cream industry, competitors and their strategies to gain a share in the new growing segment. The brand manager wonders whether the new brand will add some value to the corporate brand Emami, whether positioning aimed ... More
Reference No: MAR0372Pages: 21Published on: 1, January, 2006
Abstract: Mr. Rohit Swarup, Director of Xplora Design Skool (XDS) was reviewing the report and recommendations made by a student group on selection of towns where XDS could open centres to exploit the opportunity of significant interest in multimedia in the country in February 2004. He was particularly interested in the process ... More
Reference No: IMG0017(B)Pages: 6Published on: 14, July, 2008
Abstract: Describes the evolution of an offshore Analytics organization in India. Traces three years of organization building and narrates the challenges faced in transacting business with onsite operations culture, communication, skill set differences across offices. ... More
Reference No: IMG0017(C)Pages: 14Published on: 14, July, 2008
Abstract: Describes the evolution of an offshore Analytics organization in India. Traces three years of organization building and narrates the challenges faced in transacting business with onsite operations culture, communication, skill set differences across offices. ... More
Reference No: IMG0017(A)Pages: 6Published on: 14, July, 2008
Abstract: Describes the evolution of an offshore Analytics organization in India. Traces three years of organization building and narrates the challenges faced in transacting business with onsite operations culture, communication, skill set differences across offices. ... More
Reference No: MAR0379Pages: 24Published on: 24, April, 2006
Abstract: Mahindra & Mahindra Limited (M&M), the flagship company of the Mahindra group with a turnover of Indian Rupee (Rs) 55 billion (US$ 1.2 billion), launched their new sports utility vehicle "Scorpio" in August 2002. In the year 2003, Scorpio was rated as the most successful new brand launch in the country. Several initiatives were ... More
Reference No: COMM0006(A)Pages: 7Published on: 26, February, 2010
Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More
Reference No: OB0053Pages: 6Published on: 1, January, 1978
Abstract: Deals with 1) the factors influencing the identification of products, the setting up of a small?scale industrial unit, and the motivation in entrepreneurial process; 2) a critical assessment of an entrepreneur??his relations with a major research (advanced technology) organization in the context of a time?bound national communication experiment. ... More
Reference No: PSG0089Pages: 65Published on: 24, April, 2003
Abstract: This case focuses on the problems facing the DOP, so that an appropriate strategy for a sustainable future can be evolved. The DOP was faced with the task of dealing with dichotomous demands that often challenged the organizations culture, and the mind set of senior executives. On the one hand, ... More
Reference No: PSG0092(A)Pages: 32Published on: 31, March, 2004
Abstract: The case focuses on the bidding decision faced by Bharti Cellular Limited in the context of the fourth cellular licensing for cellular services in India. The Department of Telecommunications (DOT) announced the guidelines for the fourth cellular operator's license using the GSM standard in the 1800 MHz range, on January 5, 2001. There ... More
