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Search results for 'marketing cases'

Related Searches: marketing cases 2, marketing cases 20, marketing cases 202, marketing cases 2020, marketing cases 2021

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  1. SYS Fertilizers (A): Process Analysis

    Authors: Shinde, Shubham A; Parameshwari, Yoga M; Narayanaswami, Sundaravalli ;

    Reference No: O&DS0007(A)EX Pages: 3 Published on: 6, January, 2025

    Abstract: This case revolves around SYS Fertilizers, an established agribusiness firm, that faced a capacity dilemma in its nitric acid production line. The company received an offer to export an additional 70 metric ton (MT) of concentrated nitric acid (CNA) daily, but this new demand would exceed their current production capacity. The ... More

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  2. Revenue Management in India: The Pioneering Story of Implementation in Taj Group of Hotels in India

    Authors: Dutta, Goutam;

    Reference No: QM0268 Pages: 24 Published on: 14, February, 2014

    Abstract: This is the first implementation of Revenue Management System in a major international hotel chain in India. The case describes the history of development, corporate story of overdrive for profit, system integration issues. It describes two components of a revenue management system, forecasting and optimization. It also raises several questions ... More

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