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Search results for 'marketing cases'

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  1. Revenue Management in India: The Pioneering Story of Implementation in Taj Group of Hotels in India

    Authors: Dutta, Goutam;

    Reference No: QM0268 Pages: 24 Published on: 14, February, 2014

    Abstract: This is the first implementation of Revenue Management System in a major international hotel chain in India. The case describes the history of development, corporate story of overdrive for profit, system integration issues. It describes two components of a revenue management system, forecasting and optimization. It also raises several questions ... More

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