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Search results for 'market research problem'

Related Searches: market research problem d, market research problem de, market research problem defini, market research problem definitio, market research problem definiti

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  1. Bingo Brands - Price Sensitivity Study (C): Data Analysis

    Authors: Jain, Abhinandan K; Sinha, Piyush Kumar; Vyas, Preeta H; Saha, Jahar;

    Reference No: MAR0358(C) Pages: 9 Published on: 8, November, 2004

    Abstract: The Director of National Institute of Tobacco was faced with the decision problem of pricing of mini cigarettes in India with a focus on likely recommendation to government regarding excise duty (For details refer to Bingo Brands A and B). The case describes the research design and the results obtained ... More

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  2. Mid West Retail Consumer Finance Services (B): Sarah Jablonski's Dilemma

    Authors: Banerjee, Arindam;

    Reference No: MAR0338(B) Pages: 11 Published on: 30, March, 2000

    Abstract: The case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. The case is based on a moderately sized credit card company in mid-West United States. ... More

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